What a time to be alive, especially if your name is Aubrey Drake Graham. For those unfamiliar with the endless joy that is the television show Degrassi, that’s the man better known to the masses simply as Drake who also happens to be doing more to raise the profile of turtlenecks than any man since Steve Jobs. But this week, the rapper also proved he’s a beauty empire in the making when the Tom Ford lipstick named after him sold out almost instantaneously.
Apparently, you don’t have to have an infamous pout to sell out lipstick in a blink of an eye, you just need to be the most infinitely meme-able man of 2015. According to Elle.com, minutes after Net-a-Porter posted the limited edition deep purple hue it was sold out, and Tom Ford boutiques in Chicago and New York confirmed they were also out of stock with no plans to restock anytime soon. All of this should really come as no surprise considering this is the same man who convinced an entire nation that getting emoji tattoos and lint-rolling your sweatpants court side are pretty much the coolest things you can do.